Winner Flow Breathing Device
A simple breathing tool designed to help you stay calm, focused and in control during labour
What is the Winner Flow?
The Winner Flow (sometimes written Winnerflow or WinnerFlow) is a small breathing device for labour and birth that helps you stay calm, focused and in control.
It gently slows your exhale, helping you keep a steady rhythm and bring more oxygen to your uterus and baby. This can support calmer breathing, clearer focus and less tension when contractions feel strong.
It’s recommended by midwives, physiotherapists and hypnobirthing teachers across Ireland as a simple, practical way to support calm breathing and focus during labour.
If you’re preparing for birth with my in-person hypnobirthing classes in Cork or Kerry, or following a calm birth approach anywhere in Ireland, the Winner Flow fits beautifully into your practice.
Every order includes a short guidance booklet explaining when and how to use the Winner Flow during labour.
How it helps during labour and birth
Slow, controlled breathing plays an important role in labour. When your breathing stays steady, your body is better able to remain relaxed and oxygenated which also helps baby and can help you feel calmer and more focused during contractions. Breathing techniques themselves are recognised in research as a low-cost, non-pharmacological way to reduce anxiety and improve wellbeing during labour.
The Winner Flow works with your body, not against it.
- Supports calm, steady breathing. Helps you stay relaxed so your body and baby remain well oxygenated.
- Encourages gentle, mother-led pushing. You can breathe more naturally instead of holding your breath.
- Reduces strain. The gentle resistance supports your core and pelvic floor to work efficiently.
- Keeps your focus. Having something physical to use during contractions gives you rhythm, confidence and control.
- Suitable for home or hospital births. Use it wherever you plan to give birth, with or without pain relief or an epidural.
- The Winner Flow can be used alongside tools such as hypnobirthing, a TENS machine or Birth Comb.
- This is perfect for you if you would like a simple tool to help maintain steady breathing rhythm during contractions.
A 2023 clinical study found that using the Winner Flow was associated with a shorter pushing stage of labour and improved mothers’ sense of breathing control. You can read the research here.
It’s an ideal support for anyone preparing for a natural, calm or positive birth experience in Ireland.
Price: €26 (including postage within Ireland and full instructions for use)
To purchase, please proceed via the secure checkout link below.
I recommend ordering early, especially if your due date is near, so you can get familiar with it before labour begins.
✔ Nationwide delivery across Ireland
✔ Guidance e-booklet included with every order
What Other Parents Say
Is it right for you?
The Winner Flow is simple to use, small enough for your birth bag and can make a real difference
The Winner Flow could be a good fit if you:
- want an easy way to stay calm and focused during labour
- are learning birth breathing techniques or hypnobirthing
- hope to avoid unnecessary strain when pushing
- want your birth partner to have a clear, active role in supporting you
- are preparing for a home or hospital birth anywhere in Ireland
- Many parents include the Winner Flow in their birth bag alongside other comfort tools such as a TENS machine or birth comb.
It’s compact, lightweight and intuitive to use, so you can feel comfortable and confident from the start of labour.
Winner Flow breathing device used during labour breathing practice
Winner Flow Breathing Device FAQ
Do I need to use the Winner Flow for my entire labour?
Do I need to use the Winner Flow for my entire labour?
Do I need to use the Winner Flow for my entire labour?
No. The Winner Flow is simply a tool you can use whenever it feels helpful. Some parents use it during early labour or in the car on the way to the hospital, while others find it most helpful during stronger contractions or the pushing stage.
Can I use it in a water birth?
Do I need to use the Winner Flow for my entire labour?
Do I need to use the Winner Flow for my entire labour?
Yes, the Winner Flow is small and portable, so you can use it easily in the pool.
Where do you deliver?
Do I need to use the Winner Flow for my entire labour?
Do you teach how to use it?
I offer nationwide delivery across Ireland, with fast and reliable postage.
Do you teach how to use it?
Can I still use the Winner Flow if I choose pain relief during labour?
Do you teach how to use it?
Yes. When you order from Luna Birth Services, you’ll receive clear guidance on how to use the Winner Flow during labour. If you attend one of my in-person hypnobirthing courses in Cork or Kerry, I’ll also show you how it fits into your birth breathing practice.
When should I start practising with the Winner Flow?
Can I still use the Winner Flow if I choose pain relief during labour?
Can I still use the Winner Flow if I choose pain relief during labour?
Many parents choose to practise a few minutes gentle breathing with the Winner Flow during the final weeks of pregnancy so it feels familiar before labour begins. Every order from Luna Birth Services includes guidance on how to use the Winner Flow breathing device during labour.
Can I still use the Winner Flow if I choose pain relief during labour?
Can I still use the Winner Flow if I choose pain relief during labour?
Can I still use the Winner Flow if I choose pain relief during labour?
Yes. The Winner Flow can be used whether you plan an unmedicated birth or choose pain relief such as gas and air or an epidural. Many parents find it helpful because it supports calm, steady breathing and gives them something to focus on during contractions. It can be used alongside many different birth approaches and fits easily into your birth bag.
Why order from Luna Birth Services
I founded Luna Birth Services in Cork in 2020 to support parents toward positive and informed birth
When you buy your Winner Flow from Luna Birth Services, you get:
- Expert guidance on how to use it with confidence
- Integration into your hypnobirthing practice
- Ongoing support, not just a product in the post
Birth preparation is not about finding the “perfect tool”. It is about building confidence in your body and your ability to stay calm and focused as labour unfolds. Every birth is unique. For many parents, the Winner Flow becomes a simple but very helpful support during contractions. When combined with breathing techniques and good preparation, it can help you feel more steady and in control as you welcome your baby.
Order your Winner Flow today and start practising calm, confident breathing before labour begins.
Hypnobirthing Masterclass
Sign up to my FREE Hypnobirthing Masterclass recording and find out about what Hypnobirthing is, how and why it works, and how you can prepare yourself for birth.
Hypnobirthing is so much more than breathing techniques, and my courses fully prepare you for birth!